Theme of 2026: Attention, please!
Where does your presence lie?
In the universe, everything is made from tiny particles, resonating on different frequencies. The transmission is subjective. The visual, auditory and digital messages are affected by interpretation, perception and external interference. Noise corrupts structure. It fuzzes signals and warps meaning. Eventually everything falls into entropy, or is found as order. Noise can be the starting point for meaning through pattern recognition. TV static can begin to look like images, the hum of a power plant can sound like music. Our minds seek patterns by instinct. This feature (not a bug!) is now being exploited for purposes beyond profit margins.
The attention economy is all around us. As the German designer Dieter Rams said, without curatorial attitude towards designing communication and our environment, we live in a world of “impenetrable confusion of forms, colours and noises”. The collapse of context in media has made the whole art reactionary.
The curatorial theme for the 2026 Aavistus Festival, Attention, please!, explores the relationship between noise, pattern, attention and presence. We invite you to question what makes an audiovisual artwork deserve to desire one’s attention.
Where is the threshold of noise to pattern?
How to experience presence?
Is anyone even there?
Please, attention.